WHAT IS PRACTICITY?
Our mission is to provide interactive learning content focused on practical life skills, enabling children to directly apply them in real-world situations.
We strive to strike the right balance between screen time and real-world interaction, ensuring that learners are equipped with the tools they need to navigate life confidently and effectively.
“Life skills are abilities for adaptive and positive behavior that enable individuals to deal effectively with the demands and challenges of everyday life.”
(WORLD HEALTH ORGANIZATION)
WHY ARE WE DOING THIS?
Children often leave school lacking critical life skills. Core topics such as personal finance, nutrition and mental and physical wellbeing are not adequately addressed in traditional education systems.
The gap between academic knowledge and practical real-world skills often leaves young people lacking confidence to truly thrive.
By creating a space where practical life skills, curiosity, and confidence take root early, we can set kids up not just for school, but for life.
Only 20% of young people achieve the minimum recommended 60 minutes of physical activity per day
Almost one fifth of students, on average, do not have basic proficiency in financial literacy
Less than half of young people stay within the recommended screen time limit of 2 hours per day.
Globally, 15% of 10-19 year olds suffer from problems associated with poor mental health
Less than 2 in 5 young people eat fruit or vegetables on a daily basis
ABOUT US
passionate mothers on a mission
AMRU
With 17 years of transforming the Finance industry, Amru has a keen eye for making change stick! As a mother of 2 lively boys, she now wants to channel her expertise into crafting engaging Life Skills learning for kids. Her mission? To build strong financial foundations early on and empower children to make smart decisions as they grow
ARCHIE
Archie brings 16 years of expertise in Management Consultancy, Change Management, and HR to Practicity. As a certified personal trainer and mother of 2 energetic girls, she wants to use her passion for exercise and nutrition to promote a healthy body and mind in children. You’ll find her in the kitchen whipping up healthy snacks!
WE NEED YOUWORK WITH US
We're on a mission to build a leading platform for life skills learning for kids—and we know we can’t do it alone. We're looking for passionate educators, expert techies (or both!) to join us on this journey. If you’re excited about shaping a future where kids grow up confident, capable, and real-world ready, please send us a message using the form below, we’d love to connect
